WE’RE NOT REALLY STRANGERS
Creative Strategy
WILDCARD
With a team of four fellow students, I devised a proposed creative strategy for We’re Not Really Strangers, a card game that fosters emotional conversations and empowers meaningful connection. Our problem - How can we encourage customers to come back if it’s a one-time purchase?
marketing strategy, organic social advertising, event marketing
Company: We’re Not Really Strangers
Role: Art Director, Copywriter, Strategist
Duration: Sep 2020 - Dec 2020
Our proposal highlights
We proposed an exclusive online experience with select celebrities and influencers that aligned with WNRS’s values of openness, honesty, and encouraging meaningful connection. Lucky fans of WNRS could gain access to this experience through purchasing a limited edition, “Pandemic Expansion Pack.” Some select few packs would include a QR code card – the access key to this exclusive experience.
We would leverage WNRS’s already strong presence on social media to tease the rollout of this exclusive experience and the new expansion pack.
Full creative strategy
