THE NEWSETTE

Influencer partnership strategy & execution

As a Marketing and Partnerships Intern with The Newsette, a daily email newsletter for Millenial and Gen Z women, I created a cross-promotional partnership initiative that featured female chef/recipe creators with a large social following on Instagram. The newsletter would publish a digital recipe card with the influencers' favorite recipes. In return, they would promoteThe Newsette on their socials and link their followers directly to a new subscription link.

The project resulted in a 1K+ organic growth in subscribers without an increase in spending from the advertising revenue.

brand identity, content marketing, strategic brand partnership

Company: The Newsette

Role: Marketing and Partnerships Intern

Responsibilities: Talent search, outreach, graphics creation

Duration: June 2020 - August 2020