PATHWATER

Creative Strategy

With their goal to end the use of single-use plastics, PATHWATER is at the forefront of the water bottle revolution. They approached Boston University’s Advertising students for a solution to their problem – how to popularize their product and promote their message among college students.

Partnering with a team of four fellow students, I developed and proposed a creative strategy to help PATHWATER forge its path at Boston University.

marketing strategy, organic social advertising, OOH

Company: PATHWATER

Role: Art Director, Copywriter, Strategist

Duration: Sep 2020 - Dec 2020