PHI CHI THETA

Embrace Your Edge

Due to the hybrid nature of the fall semester at Boston University, Phi Chi Theta's recruitment required a digitally-driven campaign to encourage potential new members to attend recruiting season events.

The campaign served to communicate the professional intensity and modernity of the Zeta Chapter of Phi Chi Theta, a co-ed business professional fraternity with a focus on technology and innovation.

The campaign included digital advertisements featured across social channels, a promotional video, and branded apparel.

brand identity, digital and print marketing, motion graphics, video production, apparel design

Organization: Boston University Phi Chi Theta

Role: VP of Marketing, Creative Director

Duration: April 2020 - May 2021